Lead filtering
Filters out bad leads.
The lowest-price question tags every lead Qualified or Cold, so your team spends its time on motivated sellers.
Instant offers for wholesalers
Instant offers.
Only real sellers.
Put a cash offer on your website and campaigns. Sellers see a preliminary number in about two minutes, and you only talk to the ones whose price fits yours.
Ready to use it? Get started from $49 a month.
Illustrative property4817 Hollow Ridge CtRaleigh, NC · 3 bd · 2 ba · 1,800 sq ft · Sample
What your seller sees
What shape is it in?$199,000
$150k$250k
Your preliminary cash offer$194,301Preliminary and non-binding · subject to a walkthrough
QualifiedSent to your CRM
Qualified leads go straight to the tools you already use.
- Podio
- HubSpot
- GoHighLevel
- Zapier
- Webhooks
- CSV export
How it works
Brisk has the first
conversation for you.
Three screens, about two minutes. By the time a lead reaches your phone, they’ve seen a real number and told you their price.
01
Address in
The seller enters an address. We pull beds, baths and square feet from public records for them to confirm.
02
Reality check
They pick the home’s condition and flag issues like an old roof, fire damage or septic. Your formula prices it.
03
Gate, then reveal
They name their lowest price first. Close enough, they see your offer and land in your CRM. Too far apart, they never reach your phone.
- About 2 min
- for a seller to see an offer
- 1 link
- per market, with its own formula
- Every lead
- tagged Qualified or Cold
Watch it work
See Brisk in
40 seconds.
From a seller typing their address to a tagged lead in your CRM, plus Smart Offer and one link for every campaign.
Built for how investors buy
Everything the first
call used to do.
Made for wholesalers, flippers, agents and hybrid brokerages, and marketing agencies.
Live preview
See the offer before sellers do.
A sample deal recalculates beside the editor as you type. Every published formula is versioned, so past offers always make sense.
Branding
Your brand, not ours.
Your logo and color on your link and dashboard. Upload a logo, or let Brisk find it on your website.
Integrations
No new CRM.
Send it in mail and ads, or embed it on your site in one snippet. Qualified leads go straight to your CRM.
The difference
Stop screening every
lead by phone.
Screening by phone
- Every web lead gets a call, motivated or not
- You find out they want retail after 20 minutes
- Your team quotes from memory, market by market
- Leads sit in a spreadsheet until someone gets to them
With Brisk
- Sellers see a real number before you ever talk
- Their lowest price is on the lead before you call
- Your formula, per market, applied the same way every time
- Qualified leads land in your CRM in seconds
Your dashboard
See which campaigns
bring real sellers.
Every link reports the same numbers: how many sellers start, how many finish, how many are Qualified, and how far their price is from yours. Compare markets side by side and put your budget where it pays.
Report · Raleigh · Direct mail
Link clicks1,03643% entered an address
Didn’t finish78576% of clicks
Qualified leads96+18 vs. prior 30 days
Completion rate61%251 of 412 sellers
Contact capture74%left name, phone and email
Avg offer vs. seller minimum$187,400 / $214,900Sellers ask 15% above your offer
Funnel
Clicked your link1,036
Entered an address412
Left contact details305
Finished251
Qualified96
Where people stopped785 didn’t finish
- Left without entering an address58675%
- Outside your service area385%
- Stopped at contact details10714%
- Stopped partway through547%
Latest leads
| Seller | Offer | Status |
|---|---|---|
| 214 Birch Ln | $236,000$7,901 room left | Smart offer |
| 88 Holly Springs Rd | $193,377 | Qualified |
| 1702 Ridge Ave | — | Cold |
| 9 Mill Creek Ct | $131,424 | Qualified |
| 513 Oberlin Rd | — | Didn’t finish |
| 4817 Hollow Ridge Ct | $182,405 | Qualified |
The whole funnel
From link click to Qualified, plus everyone who didn’t finish and the step where they stopped.
Your price vs. theirs
Average offer next to the average seller minimum. If the gap is wide, adjust your formula.
Every lead, ready to call
Name, phone, offer and minimum on one row. Export to CSV anytime.
Smart Offer
They name their price.
You keep the margin.
Some sellers will take less than your numbers say the deal is worth. Smart Offer spots it automatically and offers just above their asking price instead of your maximum. The seller gets more than they asked for, and you keep the room to negotiate.
- 1The seller names their number. Before seeing any offer, every seller tells us the lowest price they’d accept.
- 2Brisk checks it against your formula. Instantly, using that campaign’s math.
- 3You keep the difference. If they’re asking less than you’d pay, they see an offer just above their ask, and you see exactly how much room you saved.
Every Smart Offer beats the seller’s own number. Turn it on or off for any campaign.
Smart Offer simulatorInteractive · drag the slider
Sample home
Raleigh · Direct mail · 1,800 sq ft · DatedYour offer
$195,000
Raleigh · Direct mail · 1,800 sq ft · DatedYour offer
$195,000
$170,000
$140,000$240,000
Offer shown$175,500
Room kept$19,500
Status
Smart offer
Built around the conversation
Behind every address,
there’s a next chapter.
A move is personal. Brisk takes care of the early questions so you can spend more time understanding what matters to the person on the other side.
Pricing
Pricing that grows
with your markets.
Every plan includes full formula control, the live preview, your own branding and CRM delivery. Add campaigns as you add markets.
Starter
One market, one formula.
$49 / month
- 200 lookups / month
- Extra lookups 24.5¢ each, same as your plan
- 1 campaign
- 1 seat
- Webhook, Zapier and CRM delivery
- Formula editing with live preview
- “Powered by Brisk” badge shown
Most popular
Growth
Several markets, each with its own math.
$149 / month
- 1,000 lookups / month
- Extra lookups 14.9¢ each, same as your plan
- Up to 5 campaigns
- 2 seats, add up to 5 total at $25/mo each
- Copy formulas between campaigns
- Custom link slugs
- Webhook, Zapier and CRM delivery
- Formula editing with live preview
- Hide “Powered by Brisk”
Team
Teams and agencies, fully white-labeled.
$449 / month
- 3,500 lookups / month
- Extra lookups 12.82¢ each, same as your plan
- Unlimited campaigns
- 10 seats, more at $25/mo each
- Copy formulas and custom link slugs
- White-label: no Brisk badge
- Custom domain and sub-accounts
- Webhook, Zapier and CRM delivery
- Formula editing with live preview
Need more? Add lookups in packs of 100, 250 or 500, at your plan's own per-lookup rate: never more than your plan costs. Create your account and set up your first campaign, then pay to turn your plan on. Cancel anytime and keep access to the end of the period you paid for.
What counts as a lookup?
One lookup is one new address checked on your account, after the seller leaves their contact details. It counts whether the data is fresh or from our cache. Free: addresses we can't find, and the same address again within 30 days.
What happens if I run out?
Leads are never lost. Sellers still enter their address and contact details and see “Thanks, we'll prepare your offer and call you shortly.” The lead lands in your list and your CRM, and you can run its lookup once you add more. We email you at 80% and 100%, and you can turn on auto top-up.
Do unused lookups roll over?
No. Plan lookups and pack lookups both expire at the end of your billing month, and a fresh allowance starts. Annual plans get their allowance each month too.
Can I add seats?
On Growth and Team, at $25/mo each ($275/yr on annual). Growth goes up to 5 seats in total; Team has no limit. Starter is one seat.
Can I switch plans anytime?
Yes. Upgrades apply right away and are prorated. Downgrades take effect at the end of your billing period; extra campaigns are paused, not deleted, and you choose which stay live.
Questions
Good questions,
straight answers.
What is Brisk?
An instant-offer widget for real estate investors. Sellers enter an address, confirm the details, describe the condition and name their lowest price. Brisk prices the home with your formula and sends you the leads worth calling.
Is the offer a binding price?
No. Every number is labeled a preliminary, non-binding offer, subject to a walkthrough and inspection. You, not Brisk, are the party making the offer.
How is the offer calculated?
With your formula: ARV times a percentage by condition, minus a repair estimate per square foot by condition and home size, minus any adjustments for issues like an old roof or septic. You set every number, and see a sample deal recalculate as you type.
What does the lowest-price question do?
Before a seller sees a number, they tell you the lowest price they'd accept. If it's within your tolerance of the offer, they're Qualified and see the offer. If it's far above, they're Cold and get a polite decline, so they never reach your phone.
What if a seller asks for less than my offer?
Smart Offer shows them an offer just above their own price instead of your full offer. They still get more than they asked for, you keep the difference, and the lead lands at the top of your list with the room you kept. If a price looks like a typo, we ask the seller to confirm it first. Turn it on or off for any campaign.
Do I need a new CRM?
No. Qualified leads go to your existing CRM by webhook or Zapier (Podio, HubSpot, GoHighLevel and more), and every lead is in your Brisk offer list with a CSV export.
Can it use my branding?
Yes, on every plan. Upload your logo or let Brisk find it on your website, and use your brand color. “Powered by Brisk” stays small on Starter, can be hidden on Growth, and is removed on Team.
How do I get started?
Create your account, set up your first campaign, and choose a plan. Your link starts taking offers as soon as it's paid. Cancel anytime; you keep access to the end of the period you paid for.
See it from your
seller’s side.
Enter any address and walk through the offer flow your sellers will see. Then get started from $49 a month.